Futsa is a football academy dedicated to training young athletes while cultivating ethical and moral values in them. Their goal is to help these individuals grow into well-intentioned people and skilled athletes in the future.
I developed Futsa’s academy’s brand from the name to all the online and traditional media visual assets as well as the brand identity of the academy’s in-house restaurant, El Sau.
The name “Futsa” is an acronym, and each letter represents the values on which the academy was founded.
F e (Faith)
U nidad (Unity)
T rabajo (work)
S olidaridad (Solidarity)
A mor (Love)
CIEE is a nonprofit organization dedicated to study abroad and intercultural exchange, with the mission of bringing the world together and advancing peace by fostering mutual understanding among diverse people, countries, and cultures.
I was commissioned to lead a team of designers to assess the current status of the CIEE brand and develop a comprehensive brand refresh based on our findings. We discovered that the brand was outdated and lacked visual and messaging consistency across all platforms, particularly in its efforts to engage a younger audience.
Why:
– To connect more effectively with a younger audience.
– To ensure consistency across all brand executions.
– To highlight the human aspect of CIEE and the positive impact it has on the world.
How:
By embodying key brand qualities in all aspects:
– Humanizing
– Inclusive
– Student-focused
Barrio Pizza is a pizza restaurant situated in Panama’s most colorful and touristic neighborhood, known for its colonial architecture.
The client only had a logo and needed guidance on how to develop the brand and move forward.
I created a visual identity that reflects the vibrant environment where the restaurant is located. The brand visuals emphasize typography as the main focus, drawing strong inspiration from local customs.
Balboa is one of the three most popular beers in Panama. They wanted a strong online presence, and I proposed connecting online and IRL through a marketing activation with flashy vendor machines containing special edition cans. This machine would connect to the brand’s social handles, giving rewards and free beer to those who engage with it.
